The"minorstones" trend

Hello,

Another week done and dusted! I hope your weekend looks bright.

This week I’ve been feeling philosophical. As someone who always looks ahead, I sometimes forget to enjoy the present. It’s something I’m actively making an effort to do more and it turns out I’m not the only one...

Global trend forecasters, WGSN have identified an interesting trend where people are choosing to celebrate small wins—and I think it presents a great opportunity for some creative campaigns.

Here’s what I’ve got for you this afternoon:

Concept
🐶 Millennials love a “minorstone”

Roadmap
🚗 Fresh features

Studio News
🚀 A new member of Team Almond

🐶 CONCEPT

Millennials love a “minorstone”

According to WGSN, there’s an emerging trend amongst millennials and younger generations that could provide some interesting marketing opportunities for those who are primed to leverage it.

As the cost of living rises and traditional milestones like getting married, owning a house or having children become waylaid or abandoned completely, many people are choosing to celebrate smaller achievements dubbed “minorstones”.

Pets’ birthdays, leaving a toxic job, running a half-marathon—these more accessible wins are having a moment and if you can help your customers celebrate them, you may unlock a whole new revenue stream.

A clothing line for divorce parties, rental warming gifts, subscriptions to celebrate paying off your student loan—the options are endless.

As far as trends go, this one addresses a very real shift in consumer circumstances in a way that is fun and uplifting. More of this, please.

Need some help with your marketing and ecommerce strategy? Let’s talk about a quarterly session.

🚗 ROADMAP

Fresh features

We’ve been working on some exciting updates to the Roadmap toolkit. Here are a few that are about to go live!

Memberships + Perks
Ever wanted to offer memberships that give your customers exclusive perks, discount codes, and special access automatically triggered and fulfilled? That’s exactly what our upcoming Membership feature is designed for.

Launching soon on Hana and Te Uru’s websites, this feature will help drive customer engagement and spending.

B2B + Wholesale
We're continuously improving our B2B and wholesale capabilities. Starting next week, you'll be able to set up tag-based product pricing groups and configure users for either checkout or direct-to-invoice ordering (bypass checkout completely).

Personalise and customise your site UX
We're developing versatile quiz features that, with Roadmap forms, let you push data directly into user profiles and personalise your website interface based on these segmented syncs.

Data is managed at the customer object level, so no additional apps are needed once the data is synced—meaning faster, seamless experiences all around!

Not interested in product X, but want more of product Y? Form syncing can now personalise based on preferences.

Not a Roadmap member yet? Get in touch for more info.

🚀 STUDIO NEWS

A new member of Team Almond

We have a new face at the studio! Lauren Grudzinski joins us as our new Senior Designer.

Hailing from Canada, Lauren lived and worked in Melbourne before making the move to New Zealand.

Lauren is an Interactive Designer and ex-Producer with over a decade of experience in branding and digital design. She has worked for the likes of Love + Money, Media.Monks, AKQA and Resn, creating and executing award-winning websites and interactive experiences for clients all over the world.

We are so excited to have her on the team. Watch this space!

That’s all from me this week.

Thanks for reading!

Have a great weekend.

Alex Murton
Managing Director & Co-Founder
Studio Almond