Quick wins to increase AOV

Hello,

I hope you’ve had a great week.

It’s a rainy day here in Auckland—just when we thought summer was coming. But as an Englishman (and 50% Canadian), this kind of weather feels weirdly festive at this time of year. It’s that festive spirit that has inspired today’s newsletter.

Black Friday is nearly here, and along with it, the Christmas commotion. I’m sure you all have your marketing activity locked and loaded, but I thought I’d offer a few extra ideas for some quick wins to increase your average order value.

Here’s what I’ve got for you this afternoon:

Concept
🎅 7 easy upsell ideas for Black Friday and Christmas

Studio News
🏆 2 big wins at the AGDA Design Awards

🎅 CONCEPT

7 easy upsell ideas for Black Friday and Christmas

As Black Friday quickly approaches and people start to seriously think about their Christmas shopping, now is the time to implement strategies to increase your customers’ average order value.

People are ready to shop—moreover, they’re looking for a deal. Here are 7 easy ways to capitalise on that mentality to ensure you’re making the most of this trading period without slicing your margins.

1. Offer gift wrapping and cards
   It’s a simple upsell but an effective one at this time of year.
   

2. Buy 1, get 1 half price
   This is a particularly appealing offer to those who are short on gift ideas—or those who are simultaneously shopping for themselves.
   

3. GWP for all orders over $X
   A compelling gift with purchase can be just the right incentive to increase your customer’s cart value. Opt for products that make a great re-gift. Secret Santa season is coming.
   

4. Limited time bundles
   The benefit of a bundle is that it makes a nice gift as a whole, or split up for multiple people. Your shoppers are looking for convenience and they’re looking for value. A well-priced festive bundle offers the best of both worlds.
   

5. Offer a discounted price to upsize
   What’s better than a 30ml perfume? A 50ml one at 15% off. Incentivise your customers to opt for the bigger size. It’s just economics.
   

6. Tiered discounts
   Got some great stocking stuffers? Implement a tiered discounting system to encourage customers to buy in bulk.
   

7. Gamify it
   Appeal to your customer’s curiosity by randomly selecting orders that meet a certain threshold (minimum spend, or particular products/categories) and give them a bonus gift. The gifts or prizes should be bigger than what you would offer as a standard GWP, but small enough that you can have an abundance of them. You want your customers to feel like they have a good chance of winning.

Looking for more quick wins to maximise your sales over the next month? We have a tonne of ideas in our campaign builder. Filter the campaigns by your objectives and get some inspiration.

🏆 STUDIO NEWS

2 big wins at the AGDA Design Awards

While NZ has had it’s annual design event, now it’s Australia’s turn.

Yesterday we received word that both Acme and Hyoumankind have picked up a Distinction at the Australian Graphic Design Association Design Awards!

These awards recognise the best work in Australasia across a wide range of disciplines every year. Receiving not 1 but 2 distinctions is a huge achievement for our team and our clients, and we are over the moon.

A big congratulations to the teams at Acme and Hyoumankind. Thanks for trusting us to do our best work.

Want an award-winning website of your own? Let’s chat about what we can do together.

That’s all from me this week.

Thanks for reading!

Have a great weekend.

Alex Murton
Managing Director & Co-Founder
Studio Almond