How to maximise your database for Black Friday and beyond

Hello!

I hope you’re having a good week so far.

Here at the studio, we’re still buzzing from last week’s Best Awards (more on that soon)!

Meanwhile, November is looming nearer and with it, Black Friday and Cyber Monday. Where has the year gone!?

If—like me—you’ve been taken off guard by how quickly this year is flying by, you’re in luck. Today I’ve got some quick wins to maximise your existing database for Black Friday and beyond.

Here’s what’s on the agenda:

Strategy
🛒 Campaign ideas for Black Friday

Studio News
🟣 5 wins at the Best Awards

🛒 STRATEGY

Campaign ideas for Black Friday

With Black Friday just around the corner, success will come from working smarter, not harder.

Great offers may bring in new customers, but the easiest wins lie within your existing database. By leveraging segmentation, rewards, and upsells, you can maximise not just conversions, but more importantly profit, and make a real impact during one of the year’s biggest trading moments.

Let’s dive into some campaign ideas:

Early access
Offer early access to secret products or offers to customers with specific tags (e.g. VIP, long-term customer).

GWP + discount builder
Implement a tiered gift system where the value of the free gift increases with the purchase amount. This can motivate higher spending.

Minimum spend discounts
Offer a discount or a free item when the customer spends over $X

Cross-sell discounts
Encourage customers to explore different categories by offering a discount e.g. ‘Buy any dress and get 20% off shoes.’

Tiered discounts
Create tiered discounts where the savings increase with the quantity purchased e.g. ‘Buy 1 Get 10% off', Buy 2 Get 15% off, Buy 3 Get 20% off.’

Exclusive bundles
Create special product bundles that include secret products, available only to tagged members.

For more ideas to increase average order value, optimise conversion and reward loyalty customers, check out our new campaign builder tool on our Roadmap site.

Use the objective filters to get campaign ideas for your specific business goals.

If you’d like to talk more about Black Friday strategies or want to hear more about our Roadmap toolkit, reply to this email to arrange a call.

🟣 STUDIO NEWS

5 wins at the Best Awards

Last Friday, we celebrated in a big way at the Best Awards!

I’m thrilled to share that Studio Almond took home 5 awards, including a rare Gold pin for the Acme site! Here’s the full list of accolades:

🟡 1 x Gold: Acme
⚪ 1 x Silver: RUBY 
🟠 3 x Bronze: Hyoumankind, Acorn Furniture, Mycube 

It is a real privilege to see our work recognised amongst some of Australasia’s best design. These wins are a testament to the strong partnerships we have built with our clients and the talent of our team.

A huge congratulations to everyone. It is such a joy to reflect on what we have achieved together.

Bring on next year!

That’s all from me this week.

Thanks for reading!

Until next time.

Alex Murton
Managing Director & Co-Founder
Studio Almond