Your ecommerce Roadmap

Hello!

I know what you’re thinking – twice in one week!

This won’t be a regular occurrence but I thought this particular topic warranted its own email, just this once.

For those of you who are new here (and those of you who aren’t), you’ve probably seen the odd mention of our Shopify membership, Roadmap. Today, I’m going to give you some context, providing a brief overview of what it is and how it works.

I’m also hosting a webinar next week for anyone who wants to learn more. It will be a fairly intimate event with limited numbers so that people have the opportunity to ask questions and have an open discussion. If you’d like to register your interest, you can do that at the end of this email.

Here’s what’s on the agenda:

🚗 What is Roadmap?
🤓 How it works
🛠️ Available features
🧠 Second brain
📹 Next week’s webinar

🚗 BACKGROUND

What is Roadmap?

In a nutshell, Roadmap is an annual membership for brands on Shopify.

Members get access to a growing suite of conversion, upsell and retention features as well as industry insights, strategies, campaign ideas, and a community of likeminded professionals.

We designed it to help ecommerce brands grow faster and more profitably for less than 10% of the cost normally associated with working with traditional agencies.

Members directly influence new features, providing input into which features we prioritise and how they should function.

🤓 DETAILS

How it works

All memberships are 12 months – billed monthly – and give you access to:

• All available features (plus all future features)

• Analytics

• Educational resources

• Strategy and campaign ideas

• A community of ecommerce professionals

Each feature comes with insights, strategies and recommendations, giving you the tools to run a successful promotion.

Built-in analytics also allow you to track the results for every campaign.

When you sign onto Roadmap, all features are ready to go, cutting out the development process – which brings down the cost and the implementation time.

Standard approach
Most agencies or developers will go through this process when a client asks for a new feature. It can take weeks or even months to build and deploy, and can come at a significant cost.

Roadmap approach
Because our features are ready to go, there is no development stage.

🛠️ WHAT’S INCLUDED

Available features

New features are released every 1–2 months.

Here’s what’s currently available:

Tag Library
Create secret products for customer segments, geo-fenced products, VIP rewards and more.

GWP Builder
Build any GWP using products, discounts, or conditions for unlimited customer segments.

Bundles
Create seamless native bundles with any of your products. All products are handled as separate products in your CMS and orders which results in seamless fulfilment.

Reviews
Initially built to replace Shopify Reviews, this module allows you to import existing customer reviews as well as capture and display new ones. It also integrates with Klaviyo, has a questions and answers function, and can automatically reward customers who leave reviews with discount codes.

Page and Form Builder
Build new pages on your Shopify store using any existing modules. Create and manage unlimited forms with spam control, data backups, and attachment support.

Cart and Checkout Extensions (Roadmap Plus only)
Customise your checkout style with fonts, input styles, a favicon and colours. Add free shipping and recommended product upsells through drag-and-drop modules.

PDP 2 PDP Instant Loading (Roadmap Plus only)
Create a seamless shopping experience to increase conversions with instant loading PDPs.

Analytics
Track all your conversions and sales for Roadmap features.

Coming soon

Loyalty
A new tiered loyalty feature will allow you to allocate points per product and encourage referrals.

Subscriptions
Native subscriptions are on the way!

🧠 ADDITIONAL SUPPORT

Second Brain

It’s all well and good having new features, but how do you use them to achieve your business goals?

We’ve created a bank of over 100 campaign ideas which can be executed with the Roadmap suite. Dubbed the ecommerce manager’s “second brain”, there are ideas to drive sales, increase AOV, reward VIPs, incentivise new customers – the list goes on.

The idea is to help brands move away from a reliance on flash sales, and move them towards long-term, strategic growth.

📹 LEARN MORE

Next week’s webinar

When: Wednesday 24 July | 10.30am NZST

If you’d like to learn more about Roadmap and see some of the features in action, register your interest below.

Alternatively, if you’d like to set up a call to talk about getting Roadmap for your business, reply to this email.

Thanks for reading!

Until next time.

Alex Murton
Managing Director & Co-Founder
Studio Almond