Google Ai Auto fit for retail, Kōkako design teardown, 7 UX optimisations for your store today.
AI charging forward in eCommerce, and think deeper for your store UX.
Alex Murton
June 17, 2023
Welcome to the second edition of our ALMOND LABS - our weekly eCommerce roundup, which we’ll send your way every Saturday.
Here’s a summary of everything you need to know this week in eCommerce:
📰 AI Developments in eCommerce - find the perfect fit.
⚡ 14 Must-Have Shopify Apps - LinkedIn Feature.
📈 Change Log Sessions - latest updates and how to use them.
📼 Inside the design of our award-winning site - Kōkako.
🏆 7 UX optimisations for YOUR eCommerce Store.
🔍 UX OPTIMISATIONS
Kōkako Teardown - what you can learn from our award-winning website.
Check out the Kōkako website on kokako.co.nz
Kōkako won a silver at the NZ Best Awards, honourable mentions on Awwwards.com, Site of the Day on CSS Design Awards, a w3 silver, and various other awards and cognition.
The team at Kōkako have needed very little support for the site since it launched around 2 years ago while using it heavily every day - a showcase of the stability we built into the site, and the control the marketing team have over it - something we’re very proud of.
You can view the site in all its glory here.
Watch the audit here.
📰 NEWS
AI Developments in eCommerce
How AI makes virtual try-on more realistic (Google Shopping).
PhotoAI - You can now upload 👕 clothes and your 🦾 AI model will wear them for you
⚡️ TOOL SPOTLIGHT
Check out the full post, reviews, and features on Linkedin.
👀 MEMBERS ONLY
LABS Premium: Master Shopify with weekly video tutorials
Knowing how to get the most out of your Shopify store will be one of the most essential skills for you and your team in your business.
LABS Premium is designed to be a place for us to share video walkthroughs on Change logs, Shopify Editions, and our Studio Almond Case Studies, to help you take this knowledge and run with it.
LABS Premium is accessible through our newsletter referral system; by sharing with like-minded individuals, you'll benefit from our weekly videos and premium resources - collectively supporting our efforts to spread digital autonomy.
🏆 FEATURE HIGHLIGHT
7 UX optimisations for your eCommerce store.
You’ve built your website - you know your conversion rate - now what do you do?
Check you have the following 7 UX strategies in place to position your brand, elevate your sales, and communicate your value.
Prominently display the key product categories, accompanied by illustrative images towards the top.
A curated selection of crucial products, complete with related links.
Show recently viewed items by repeat visitors on the home page.
Employ dedicated category pages (like best-sellers, new items, sales, "30% off", etc.) to usher users into a shopping mindset.
The homepage articulates the unique selling proposition clearly, for instance, through a catchy tagline or welcoming blurb.
The homepage design exudes professionalism, avoids clutter, and leaves a favourable initial impression.
Social Proof - general customer testimonials or product-specific reviews, along with links to the corresponding products, are featured on the homepage.
Thanks for reading! Our LABS promise is to act as your personal eCommerce advisor and help you understand what's happening in the world of eCommerce.
What did you think of today's newsletter? Reply to this email and let me know what you'd like to see more of. Thanks for reading.
Until next time!
Alex Murton
Managing Director & Co-Founder
Studio Almond
